Everyday Hero Systems — Character Development for Martial Arts Schools
🌟 FOUNDING SCHOOL SPECIAL — First 20 schools lock in at $297. Price increases to $497 after.
FOR MARTIAL ARTS SCHOOL OWNERS

The Done-For-You Character Curriculum Your Students Will Actually Complete

12 monthly themes. 48 weekly missions. 48 mat chat lesson guides. Proven at multiple martial arts schools for several years. Ready to run Monday morning.

2+ years proven results
Tested across 7 locations
Created by a mutli-school owner
No planning required
Be a Hero Missions Mat Chats
GET THE FULL SYSTEM — $297 Not ready? Try one theme for $47 →

🔒 Founding school pricing · First 20 schools only · Instant digital delivery

THE PROBLEM

Sound familiar?

✕
You know character education matters — but building it from scratch every week takes time you just don't have
✕
Teenage instructors don't deliver a life skill message that gets results
✕
Parents see kicks and punches — but they don't see the character work happening outside your school
✕
Retention drops when students and parents don't feel meaningful progress beyond belt rank
✕
Your instructors all teach "character" differently — there's no consistent message across classes

THE SOLUTION

Everyday Hero fixes all of it

A complete, structured character system built specifically for martial arts school — not a generic overview.

📋

Weekly Mission Sheets

Students take home a mission worksheet, complete real-world acts of character — 10 acts of kindness, showing empathy, standing up for others — and return it. Character becomes a habit, not a lecture.

🥋

Mat Chat Lesson Guides

Every instructor teaches the exact same message, every class, all week long. No more winging it. Your whole team is aligned and consistent without a single extra planning meeting.

⭐

Gamified Hero Levels

Students earn a star for every completed mission. Every 20 stars they advance to the next Hero Level — unlocking a new achievement your school chooses. Parents notice. Students push harder. Retention improves.

📅

A Yearlong Arc

12 themes sequenced intentionally from January through December. Each builds on the last. It's a complete journey — not a random collection of coloring sheets.

WHAT YOU GET

Everything you need. Nothing you don't.

Two core components. No extra software. No planning time. Open the files and run it.

48

Be a Hero Mission Worksheets

One worksheet per week across all 12 monthly themes. Students complete real-world character acts, turn them in at the end of the week, and earn their star. Editable Canva templates — add your logo and school name in minutes.

EDITABLE CANVA TEMPLATES
48

Mat Chat Lesson Guides

One guide per week, written for your instructors. They read the theme, understand the lesson, and deliver it consistently in every class all week. No prep needed — everything is written out and ready to teach.

PRINT-READY PDF
12

Monthly Character Themes

Goal Setting, Courage, Respect, Empathy, Perseverance, Teamwork, Integrity, Confidence, Gratitude, Responsibility, Discipline, and Kindness — each with a clear definition and 4 weekly lessons that build toward the monthly message.

FULL YEARLONG CURRICULUM
1

Implementation Guide

How to launch the program, explain the Hero Levels to students and parents, set up your reward system, and get your instructor team aligned and consistent from day one.

QUICK-START GUIDE
Be a Hero Mission Worksheets Mat Chat Lesson Guides

HOW IT WORKS

Simple. Repeatable. Every single week.

1

Hand out the mission

Students receive their weekly worksheet at the start of the week

2

Teach the lesson

Instructors deliver the mat chat in every class using the provided guide

3

Complete the mission

Students do real-world character acts at home and with friends all week

4

Turn it in

Completed worksheets come back at the end of the week

5

Earn the star

Every completed mission earns a star toward the next Hero Level

HERO LEVELS UNLOCKED

The reward system that drives retention

Every 20 stars unlocks the next Hero Level. What that looks like at your school is completely up to you — we give you the system, you choose the reward that fits your culture.

Everyday Hero Reward System — 4 Levels
🥋

Uniform Color

The MAX3 Martial Arts method — most visible, most impactful for retention

⭐

Exclusive Patch

Hero level patches on uniforms or gear bags — collectible and prestigious

🏆

Belt Stripe

Add a colored stripe or chevron to existing belts at each Hero Level

🎁

School Store Credit

Let students redeem stars for gear, apparel, or school merchandise

📜

Certificate & Trophy

Formal recognition at ceremonies — great for parent engagement events

The system works with whatever reward fits your school. No uniform changes required.

THE FULL CURRICULUM

12 themes. 48 lessons. One complete year.

Sequenced intentionally — each theme prepares students for the next. Start any month. The full year tells a complete story.

January
Goal Setting
Turning dreams into reality
Setting Clear Goals
Planning and Preparation
Taking Action
Overcoming Obstacles
February
Courage
Taking bold actions despite fear
Facing Fear
Taking Risks
Defending Others
Courage to Admit Mistakes
March
Respect
Treating others how you'd like to be treated
Treating Others Well
Listening to Others
Respecting Boundaries
Self-Respect
April
Empathy
Understanding others' feelings and perspectives
Understanding Empathy
Showing You Care
Putting Yourself in Someone Else's Shoes
Taking Empathetic Action
May
Perseverance
Not giving up, especially when things get tough
Overcoming Obstacles
Consistent Effort
Adapt and Evolve
Celebrating Small Wins
June
Teamwork
Working together to achieve a shared goal
The Importance of Every Member
Clear Communication
Cooperation Over Competition
Celebrate Team Achievements
July
Integrity
Doing the right thing even when no one is watching
Honesty is Heroic
Doing Right When Alone
Keeping Promises
Integrity in Actions
August
Confidence
Believing in yourself and your own abilities
Self-Belief
Positive Self-Talk
Body Language
Embracing Failure
September
Gratitude
Appreciating what you have and showing thanks
Saying Thanks
Recognizing Help
Gratitude Journal
Giving Back
October
Responsibility
Owning up to your actions and duties
Owning Your Actions
Time Management
Following Through
Caring for Others
November
Discipline
Self-control to achieve what's most important to you
Self-Control
Consistency
Focus
Delayed Gratification
December
Kindness
The quality of being friendly, generous, and considerate
Acts of Kindness
Compassionate Listening
Inclusive Behavior
Empathetic Support

WHAT SCHOOL OWNERS SAY

Proven where it counts — on the mat

"We rolled this out across all 5 of our locations. The mat chat guides keep every instructor delivering the same message and parents absolutely love watching their child want to earn rewards. It's become a cornerstone of how we run our schools."
5-location martial arts school group — Pilot partner
"This started as something I built for my own students at our MAX3 locations. After two years of watching kids earn their stars, level up, and show up more engaged every single week — I knew it was something every serious school owner needed."
Philip Hayes — Creator, 7th-Degree Black Belt, MAX3 Martial Arts
2+
Years proven at MAX3
7
Locations in pilot group
48
Weekly lessons included

ABOUT THE CREATOR

Philip Hayes

Philip Hayes

7th-Degree Black Belt  ·  Founder, MAX3 Martial Arts  ·  Mobile, Alabama

Philip Hayes has been teaching martial arts and developing leaders for decades. The Everyday Hero System started as a character curriculum he built for his own students at MAX3 Martial Arts — because he couldn't find anything on the market that actually produced the results he was looking for.

After two years of turning parents into raving fans at MAX3 and a successful pilot across a 5-location school group, he's making it available to other school owners who are serious about building character as intentionally as they build technique.

PRICING

Simple, honest pricing

Founding school rate for the first 20 schools. Price goes to $497 once introductory spots are full. This is the lowest it will ever be.

TRY ONE THEME FIRST

$47
The Empathy theme — 4 mission worksheets + 4 mat chat guides. Apply the full $47 toward the complete system anytime.
Empathy theme (4 weeks)
4 mission worksheets (Canva)
4 mat chat lesson guides (PDF)
$47 credit toward full system
Try one theme — $47
FOUNDING SCHOOL — FIRST 20 ONLY
$297
One-time purchase · Use it every year forever
↑ Price increases to $497 after 20 schools
All 12 monthly character themes
48 Be a Hero mission worksheets — editable Canva templates (add your logo, colors, school name)
48 mat chat lesson guides — print-ready PDFs for your instructors
Implementation guide — Hero Level reward system, parent communication, instructor alignment
Lifetime access — use it every single year, update your Canva templates anytime
Founding school rate — locked in permanently
GET THE FULL SYSTEM — $297

🔒 Secure checkout  ·  Instant digital delivery  ·  [email protected]

QUESTIONS

Common questions

Do I need a paid Canva account?
No — a free Canva account is all you need. After purchase you'll receive a shareable Canva link. Click it, copy the templates into your account, and customize with your logo and school name in minutes.
Do I have to change my uniform colors to use this?
Absolutely not. The Hero Level reward system is flexible by design. At MAX3 we use uniform color changes — but plenty of schools use patches, belt stripes, certificates, school store credit, or small prizes instead. The implementation guide walks you through several options so you can choose what fits your school's culture.
Do I have to start in January?
Not at all. Every theme is completely standalone. Start with whatever month you're currently in. Many schools jump in mid-year and students engage immediately.
What age range is this designed for?
The system is designe for ages 4+. Parents of young children enjoy completing the missions together. Teens & Adults often get the most excited about completing the missions. The mat chats are instructor-delivered so they adapt naturally to whatever age group you're teaching.
How does delivery work after purchase?
Immediately after purchase you'll receive a confirmation email with links to your Canva templates and PDF downloads. Everything is organized by month and week so you can jump straight to whatever is coming up on your calendar.
Can I use this for multiple locations?
The standard license covers one school. If you have multiple locations email us at [email protected] and we'll put together the right arrangement for you.
Why is the price going up to $497?
The current introductory offer rewards action takers who help us launch our program to the industry and leave us a review. The price for missions and matchats will then increase to our regular rate.

Your students are ready to become Everyday Heroes

Stop improvising character education. Start running a proven system — every week, every class, all year long.

GET STARTED TODAY — $297

Founding school pricing  ·  First 20 schools only  ·  Instant delivery

Everyday Hero Systems  ·  Character Development Systems